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I’ll be the first to admit that it takes about 24 hours for my wheels to get spinning following the weekend, but by Tuesday I’m full speed ahead. Turns out I’m not alone: I ran across a recent survey that concludes Tuesday is hands-down the most productive day of the week for employees. Fifty-seven percent of respondents (150 senior execs from some of the nation’s largest companies) put the second weekday at the top of the list, with Monday a distant second at 12 percent. Not surprisingly, Friday was the least productive, with 3 percent.

So when’s the best day to distribute broadcast email communications to employees? Is it better to send on the day they tend to accomplish the most, or on the lazy days when they might be more prone to read non-urgent messages?

The answer, as always, is it depends. What’s the objective of your email? Is it to inform and educate? Then you might want to send when they’re more likely to have the time to read. Are you looking for an immediate action to be taken? Try Monday or Tuesday, when to-do lists are being put together and folks are getting things done.

Something else to consider: according to a study of approximately 100 million marketing email messages sent between in 2006, those received on Tuesday had the highest open rate (26.4 percent). Sunday was second best (25.9 percent). The worst day? Saturday, at 24.1 percent. Now you might think your employee communication emails are far different from run-of-the-mill marketing emails, but do your employees?

Tags: distribution, e-mail

This entry was posted on Thursday, March 6th, 2008 at 1:05 pm and is filed under technology, tools and techniques. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.